Sales and Marketing Automation Consulting

Marketing Automation technology is booming in the B2B and B2C markets. To best leverage it, you need more than just software, you need to also automate your sales process.

SalesWerks helps customers implement a Sales Growth strategy that aligns marketing and sales efforts to push leads further into your sales funnel, actively penetrate underperforming markets, identify new markets, and ultimately drive more leads into your sales process that turn into sales.

SalesWerks is all about implementation.  Many companies are using Marketing Automation as a communication tool for an existing set of marketing  tools that are not effectively identifying new business opportunities. We only recommend and integrate marketing automation once we have created a high performing sales process, which then enables a significant ROI on your marketing investment.  

Buying technology to fix a broken sales process doesn't work.  Aligning people, process, and technology produces proven "Top Line" sales growth for our customers.

Our Process 

  1. We audit and document the existing sales processes within your company, identifying the manual processes, opportunity areas, key metrics, and other ares where the process is not standardized and/or optimally effective.

  2. Design an effective sales cycle and process that meet your customer requirements and business goals.

  3. Audit your existing sales automations tools, including CRM, ERP, Marketing Automation, and other technology driven sales tools. Provide recommendations on new technology, or tools requiring enhancements to improve sales productivity.

  4. Review of your current marketing collateral, strategy, etc. to identify ways to leverage technology.

  5. Manage the process of identifying and the selection of vendors for Sales and Marketing Automation technology.

  6. Manage the implementation of the selected Sales and Marketing Automation technology within your organization.

We have implemented many different marketing automation solutions, including Marketo, Pardot, and InfusionSoft in addition to numerous CRM software packages.   We help you identify, select,  and implement the best sales and marketing automation software for your company.